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Facebook is NOT Your Website!

So many people tell me that they use Facebook as their website.  Then I tell them that it is a mistake to use Facebook as the only window to your world.

First of all, Facebook is a business and its goal is to make money. They are more interested in people paying for advertisements and “boosted posts,” than anything else.  Second, there is an algorithm applied to accounts to control how many people your posts are shown to.  So – not everyone will see what you want them to see unless they frequently visit your actual page.

There is also a question as to who actually owns your content on facebook – you or them?  Try this.  Delete your profile for a month, three months, a year even.  Then go back and reactivate your profile.  Poof! Everything you ever did, said or uploaded magically returns.  Your information is never deleted.

Excerpted from:  an article posted on Telegraph.co.uk

“What the terms of service say

Facebook
With over a billion users, Facebook is the definitive homepage for many web users. Its terms of service, data use and cookie use policy span more than 14,000 words over eight separate pages and would take even the quickest reader more than two hours to dig through. But what rights have you handed over to Facebook?

Specifically for photos and video uploaded to the site, Facebook has a license to use your content in any way it sees fit, with a license that goes beyond merely covering the operation of the service in its current form. Facebook can transfer or sub-license its rights over a user’s content to another company or organisation if needed. Facebook’s license does not end upon the deactivation or deletion of a user’s account, content is only released from this license once all other users that have interacted with the content have also broken their ties with it (for example, a photo or video shared or tagged with a group of friends).”

Enough said.

– When you put up your own website, you control and own all of your content.  (That’s not to say that people cannot grab your text and pictures and reuse them, but you do have the rights to your original content.) 

– You control everything that your visitors see.  (There is no “stream” of information that will distract them and pull them off into other areas not related to you.)

– You can engage and freely interact with your visitors or fans when they visit.

Facebook should be used as a supplement to your site.  By all means, have a facebook page that you use to interact with people and to grow your fan base.  Every website should have profiles on a variety of social networks connected to it.  When people click “like” on your facebook profile link on your website, they are added to your facebook fan base and at the same time, the link to your website is posted on their facebook page.  The same is true of the other social networks.  People can tweet your site, pin your site, instagram your site, etc.  These are great sources of free advertisement and definitely should be used.  But, facebook absolutely should NOT be the main source of your information — or your “website.”

People come to your website because there is something that you offer – whether words or products – that they are interested in.   So, pull them in!

We are happy to help you get started in creating your own world – interactive vehicle – on the internet.  Contact us!